Vipservice Holding implements Amadeus' innovative technologies to support its globalisation strategy

14 November 2019, Moscow: Vipservice, Russia's largest air, railway and tourism holding company, and Amadeus, a leading IT provider for the travel industry, announce expansion of their cooperation due to business growth. To support its globalisation strategy, Vipservice has implemented the following IT products of the partner:

· Amadeus Travel Intelligence, the next-generation analytics system. Considering specialised data of air transportation, the product allows Vipservice to build its development strategy taking into account market trends. The Booking Benchmark module handles a variety of parameters, including the volume of airline bookings in a given country, by destination, date, duration of travel, airlines, etc;

· Amadeus Master Pricer Instant Search is an innovative ticket search solution. The product optimises transactions and sales quality by quickly issuing best price recommendations.

· Amadeus Rail GO, the innovative solution for selling European railway tickets. The product allows travel agencies cooperating with Vipservice to access offers from all popular suppliers in a single online booking interface.

Irina Solovyeva, Executive Director of the Vipservice Holding: "We have been cooperating with Amadeus for over 20 years and continue finding new growth points together. Using Amadeus Travel Intelligence's specialised data, we can grasp the market trends and our position in comparison with competitors and thus flexibly manage and optimise the sales system in the Russian and foreign markets. By employing Amadeus Master Price Instant Search, we have already cut down inefficient transactions by 30%. Besides, we decided to increase the range of services available for booking on our Portbillet platform: we have recently connected Amadeus Rail GO railway content, and are waiting for NDC content to be ready".

Leonid Marmer, General Director Amadeus Russia: "Vipservice is one of the key Amadeus clients in the Eastern Europe region. Amadeus has all the necessary resources and expertise to support Vipservice and its partners anywhere in the world. Our shared success in implementing innovative products will further strengthen the holding's leadership in the travel business."

About Amadeus
Amadeus is a leading provider of innovative technology solutions for the global travel and transportation industry. Through our deep understanding of how people prefer to travel, we provide comprehensive, highly efficient and critical IT systems for travel agencies, OTA, search engines, tour operators, airlines, airports, hotels, car rental agencies and other companies in the industry.

About Vipservice
Vipservice Holding is Russia's largest consolidator of airline and railway tickets, as well as travel and related services. Vipservice unites over 10,000 subagencies into one network. Annually, more than 13 million passengers travel with travel documents issued through the holding company.